Pure Cash Entertainment

Have you ever had an unparalleled attraction to something that no matter how difficult or complicated it got you just kept at it? If so, then you can relate to CZR OHM  aka Fidel Cashflow.

CZR’s  love affair with music began at an early age while growing up in Queens, New York.  The first time he heard Slick Rick’s first curse word and Kool G Rap’s delivery he was instantly drawn to the culture. Ever since then he became a fan of RAP and would soon begin to write his own compositions.

Inspired by other artists like LL, Kane, Nas, WU Tang, Jay-Z, Biggie, Tupac, Big Pun, Fat Joe, Snoop, NWA, Ice T, Redman, Eminem, and AZ. Just to name a few – CZR likes to refer to himself as the Dali of rap.  “It just comes so easy to me,” says CZR who to date, has over 300 songs recorded and thousands of written compositions.  Many artists talk the talk – but CZR loves it when he is put to the test. “Put me in a room with any artist, producer or whoever and give me a fresh beat, a concept and an hour – you will have a song that’s undeniable,” says CZR.

Born to a Cuban mother, he first adaptsed the moniker of Fidel Cashflow having much pride in his Cuban descent since he never knew his father’s Peruvian side of the family.  Cashflow = Cesar Always Spit Hot Flow.  Recently he has taken on a second alias – CZR OHM.

Artist, songwriter, performer and CEO of Pure Cash Entertainment, the independent label he formed in 2000 when moving to Florida. Fidel Cashflow has appeared in magazines, newspapers, Rap City and opened for artists like Snoop Dogg, Twista, Master P, and Rakim  - which was his first big show. “I’ll never forget the day I met Rakim. I had always looked at him, as one of the greatest and to open for him and actually get to talk to him backstage was a great honor. That was in 1999 while on vacation with childhood friend and fellow artist Arson. We got into an open mic competition and were asked to perform the following weekend. I saw it as a sign because we had been pounding the streets of NY promoting ourselves and never got that far. The next year I moved to Florida,” says CZR.

In Florida, CZR formed Pure Cash Entertainment and developed himself and artists Lady Lyric and Durt Po as well as several others He later started Pure Cash Magazine to feature independent artists and models, however it required too much of his time and was taking away from his music making and creativity. He started to be known as the “guy who has the magazine, “ and that’s not what he wants. “My passion is music so I gave the print edition a break and only kept the online version so it can open up more time for me to do what I love,” says CZR.

That is exactly what he has done. Back to the studio, Fidel Cashflow / CZR OHM has recently completed two new projects – RETOX and REMEDY.

Retox is a 30-track cd including skits and is setup as more of a mixtape being released as Fidel Cashflow. Retox features Pure Cash artists - artist Lady Lyric, Durt Po, Tiara and other artists like G5P, Chi King, J Terra, Sam, Katie Levent, STIXX and Melanie Fiona.

The Remedy is being released as his alter ego – CZR OHM and is 17 tracks of all original works. Engulfing a variety of topics, Fidel believes that The Remedy is his best work to date.  This is the first time I’ve ever put so much time into making an album. It’s so easy for me to create new songs on a daily basis that I have in the past just gone with what I first write and leave it at that. With The Remedy, I really challenged myself to new topics, concepts, delivery and perfection. I am really happy with the result, says CZR OHM.

If you are a hip-hop aficionado that enjoys observing how a true lyricist paints lyrical brushstrokes over a canvas of top-notch instrumentals than you will undoubtedly appreciate CZR OHM/ Fidel Cashflow