Have you ever had an unparalleled attraction to something that no matter how difficult or complicated it got you just kept at it? If so, then you can relate to CZR OHM  aka Fidel Cashflow.

CZR’s  love affair with music began at an early age while growing up in Queens, New York.  The first time he heard Slick Rick’s first curse word and Kool G Rap’s delivery he was instantly drawn to the culture. Ever since then he became a fan of RAP and would soon begin to write his own compositions.

Inspired by other artists like LL, Kane, Nas, WU Tang, Jay-Z, Biggie, Tupac, Big Pun, Fat Joe, Snoop, NWA, Ice T, Redman, Eminem, and AZ. Just to name a few – CZR likes to refer to himself as the Dali of rap.  “It just comes so easy to me,” says CZR who to date, has over 300 songs recorded and thousands of written compositions.  Many artists talk the talk – but CZR loves it when he is put to the test. “Put me in a room with any artist, producer or whoever and give me a fresh beat, a concept and an hour – you will have a song that’s undeniable,” says CZR.

Born to a Cuban mother, he first adaptsed the moniker of Fidel Cashflow having much pride in his Cuban descent since he never knew his father’s Peruvian side of the family.  Cashflow = Cesar Always Spit Hot Flow.  Recently he has taken on a second alias – CZR OHM.

Artist, songwriter, performer and CEO of Pure Cash Entertainment, the independent label he formed in 2000 when moving to Florida. Fidel Cashflow has appeared in magazines, newspapers, Rap City and opened for artists like Snoop Dogg, Twista, Master P, and Rakim  - which was his first big show. “I’ll never forget the day I met Rakim. I had always looked at him, as one of the greatest and to open for him and actually get to talk to him backstage was a great honor. That was in 1999 while on vacation with childhood friend and fellow artist Arson. We got into an open mic competition and were asked to perform the following weekend. I saw it as a sign because we had been pounding the streets of NY promoting ourselves and never got that far. The next year I moved to Florida,” says CZR.

In Florida, CZR formed Pure Cash Entertainment and developed himself and artists Lady Lyric and Durt Po as well as several others He later started Pure Cash Magazine to feature independent artists and models, however it required too much of his time and was taking away from his music making and creativity. He started to be known as the “guy who has the magazine, “ and that’s not what he wants. “My passion is music so I gave the print edition a break and only kept the online version so it can open up more time for me to do what I love,” says CZR.

That is exactly what he has done. Back to the studio, Fidel Cashflow / CZR OHM has recently completed two new projects – RETOX and REMEDY.

Retox is a 30-track cd including skits and is setup as more of a mixtape being released as Fidel Cashflow. Retox features Pure Cash artists - artist Lady Lyric, Durt Po, Tiara and other artists like G5P, Chi King, J Terra, Sam, Katie Levent, STIXX and Melanie Fiona.

The Remedy is being released as his alter ego – CZR OHM and is 17 tracks of all original works. Engulfing a variety of topics, Fidel believes that The Remedy is his best work to date.  This is the first time I’ve ever put so much time into making an album. It’s so easy for me to create new songs on a daily basis that I have in the past just gone with what I first write and leave it at that. With The Remedy, I really challenged myself to new topics, concepts, delivery and perfection. I am really happy with the result, says CZR OHM.

If you are a hip-hop aficionado that enjoys observing how a true lyricist paints lyrical brushstrokes over a canvas of top-notch instrumentals than you will undoubtedly appreciate CZR OHM/ Fidel Cashflow

At an accelerated pace Lyric found herself in the company of Heavy Hitters affiliate DJ Prostyle, Big Dawg Pitbulls affiliate DJ Nasty of Nasty Beat Makers and Disturbing Tha Peace and gained support from the likes of Lizzette Perez and Tony C, two former on-air radio personalities at 102 Jamz WJHM-FM. Countless heads kept a watchful eye for this forthcoming lyrical explosion.  Manager Fidel Cash Flow (Pure Cash Entertainment) wasted no time on his blossoming artist. He booked shows and seized every opportunity to expose her talent. After generating a buzz from Lyrics single Money In My Pocket she linked up with DJ Greg G (Big Life/Dessert Storm) and began hosting his weekly ladies night at club Volcano downtown Orlando. Then on to working with DJ Tony Stone and DJ Jesse Jazz (A-Team Entertainment./Full Impact Entertainment), DJ Slique (MGK), DJ ADG and Swift Traxx, assistant to DJ Green Lantern (Def-Jam Records), and ultimately becoming an official member of Full Impact All Starz, the world famous Bum Squad Djz/Rated X Vixen, NoizeMob, Team Afficial & Mc Lytes Hip Hop Sisters. Lyric has already graced the stage with Treal, Snoop Dog, Red Man & Method Man, Pitbull, OGC and Ja-Rule just to name a few. She sings, writes and raps and is ready to be that lyric you flow to! Lyric is capable and willing to do what is necessary to make her officialmark in the industry of entertainment as Tha Queen Of Tha Streets.

Article By-Niecy D

Connect with Lady Lyric and Listen to Her Music at MySpace.com/LadyLyric05

Fidel’s rise from the underground is well documented with numerous mixtape appearances, airplay on internet, college and local radio stations. His FACES OF CASH mixtape hosted by Julia Beverly, along with his album Year of the Hustle, attracted the attention of several media outlets. The Queens-bred emcee has received considerable press coverage in The Orlando Weekly, OZONE Magazine, Orlando Sentinel,  Hip Hop Weekly, Foundation Magazine, Impact Press and of course Pure Cash Magazine. He’s even appeared on BET’s Rap City and numerous DVD magazines.

Cashflow displays an air of charisma, confidence, and clever wordplay that is not common to most. He applies his lyrical brushstrokes to a variety of canvases and refers to himself as “the Dali of rap,” in his song Holding Weight off of his latest album Pentoxicated which is now available on Itunes, and Cdbaby just to name a few. Fidel also recently teamed up with South Kak’s own DJ Blord who is the host of his latest mixtape “The Show.”

Fidel appeals to a wide array of audiences. All his music is self-written. He has compiled an extensive library of songs throughout the years, which cover a wide range of topics including club bangers, politics, pranks, duets, skits, family issues, freestyles and even spoofs of popular songs.

Now getting spins globally, Fidel is rapidly becoming a staple in the underground scene. His latest single - Lick Yo Body, featuring Lady Lyric, has clubs all over the world going crazy! The video is coming soon! Hustler feat. Kool G. Rap, I Do It, AYO, and Menealo – in which he switches between English and Spanish, are other original singles of notable mention.

Fidel Cashflow describes his latest album, “Pentoxicated,” as his most creative, artistic piece of work yet. “I went back to the basics with this one and hat a lot of fun with it,” says Fidel.

Pentoxicated is a mix of lyrical braggadocio, club joints, hilarious skits, collabos, and even a song where he calls out the DJ for not playing his music (Hey DJ). He explains, “My ability to put words together artistically is not only a way of expressing myself, but also a way to speak for others that feel the same way and can’t get it out. I appreciate all the support I’ve been getting and do this ‘cause I love it! DJ’s get at me for drops & new music!”

For more information visit: FidelCashFlow.com

To listen to Fidel Cashflow Music visit: MySpace.com/PureCash